{"id":7763,"date":"2025-09-18T11:30:07","date_gmt":"2025-09-18T09:30:07","guid":{"rendered":"https:\/\/app-aphazwpnit-25.azurewebsites.net\/?post_type=tribe_events&#038;p=7763"},"modified":"2026-02-03T14:40:55","modified_gmt":"2026-02-03T13:40:55","slug":"startups-y-ventas-el-poder-de-la-primera-demo","status":"publish","type":"tribe_events","link":"https:\/\/app-aphazwpnit.azurewebsites.net\/en\/evento\/startups-y-ventas-el-poder-de-la-primera-demo\/","title":{"rendered":"Startups y ventas: el poder de la primera demo"},"content":{"rendered":"<p><strong>La Lonja de la Innovaci\u00f3n<\/strong>\u00a0tiene el placer de invitarte a un taller \u00fanico para descubrir c\u00f3mo transformar una demo en una herramienta estrat\u00e9gica para provocar inter\u00e9s y decisiones de compra de la mano de\u00a0<strong>\u00c1lvaro Toscano, Conferencista internacional, Associate Sales, Engineer Director para IQVIA.<\/strong><\/p>\n<p>Muchas startups consideran que una demo es simplemente ense\u00f1ar su proyecto. Con esa creencia lo \u00fanico que logran es aburrir o confundir al inversor o cliente. Adem\u00e1s tampoco suelen tener un proceso de venta claro: se enfocan en las features y no en el valor real del producto o servicio, perdi\u00e9ndose en el ruido y el caos interno, sin priorizar y quemando recursos valiosos.<\/p>\n<p>Por ello, \u00c1lvaro Toscano, en esta charla pr\u00e1ctica, te da las claves para comprender c\u00f3mo transformar la demo en una herramienta estrat\u00e9gica que ayude a provocar inter\u00e9s y lleve a tomar decisiones de compra. Durante la jornada tambi\u00e9n se ver\u00e1 c\u00f3mo estructurar un proceso de venta claro y c\u00f3mo evitar errores que hacen perder clientes e inversi\u00f3n.<\/p>\n<p>Una sesi\u00f3n dise\u00f1ada para que las startups salgan con claridad sobre qu\u00e9 deben cambiar ma\u00f1ana mismo para vender mejor y m\u00e1s r\u00e1pido.<\/p>\n<p><a title=\"https:\/\/www.linkedin.com\/in\/alvarotoscano\/\" href=\"https:\/\/www.linkedin.com\/in\/alvarotoscano\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer ugc\">\u00c1lvaro Toscano<\/a>\u00a0es consultor estrat\u00e9gico especializado en ventas complejas y demos de software. Con m\u00e1s de 10 a\u00f1os de experiencia como Sales Engineer en empresas internacionales como Splunk e IQVIA, ha acompa\u00f1ado a equipos t\u00e9cnicos y fundadores a convertir sus demos en decisiones de compra. Su enfoque une lo t\u00e9cnico con lo estrat\u00e9gico: ayudar a startups a vender m\u00e1s r\u00e1pido, evitar errores que cuestan inversi\u00f3n y clientes, y decidir con claridad en medio del caos.<\/p>\n<p>\ud83d\ude80 \u00a1Te esperamos! Ven y descubre c\u00f3mo aprovechar las demo en el Puerto de Huelva.<\/p>\n<h4><strong>Fecha y lugar:<\/strong><\/h4>\n<p>Mi\u00e9rcoles\u00a0<strong>17<\/strong><strong>\u00a0de septiembre, 17:00<\/strong>\u00a0horas.<\/p>\n<p><strong>La Lonja de la Innovaci\u00f3n<\/strong>, Muelle de Levante, 1 \u2013 21001 Huelva<\/p>\n<p style=\"text-align: center;\"><a class=\"asdf\" style=\"display: inline-block; -webkit-appearance: none; -moz-appearance: none; font-size: 1.2em; line-height: 1; text-decoration: none; background: #0E7BC0; color: #fff; padding: 15px 30px; border: 0; border-radius: 100px; cursor: pointer;\" title=\"Ap\u00fantate aqu\u00ed\" href=\"https:\/\/www.eventbrite.es\/e\/entradas-startups-y-ventas-el-poder-de-la-primera-demo-1634846663379?aff=oddtdtcreator\" target=\"_blank\" rel=\"noopener noreferrer\">Inscripciones<\/a><\/p>\n<p><a href=\"https:\/\/www.eventbrite.es\/e\/entradas-startups-y-ventas-el-poder-de-la-primera-demo-1634846663379?aff=oddtdtcreator\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7764\" src=\"\/wp-content\/uploads\/2025\/09\/Taller-Alvaro-Toscano-TW-300x150.png\" alt=\"\" width=\"560\" height=\"280\" srcset=\"\/wp-content\/uploads\/2025\/09\/Taller-Alvaro-Toscano-TW-300x150.png 300w, \/wp-content\/uploads\/2025\/09\/Taller-Alvaro-Toscano-TW-768x384.png 768w, \/wp-content\/uploads\/2025\/09\/Taller-Alvaro-Toscano-TW-360x180.png 360w, \/wp-content\/uploads\/2025\/09\/Taller-Alvaro-Toscano-TW.png 1024w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Lonja de la Innovaci\u00f3n\u00a0tiene el placer de invitarte a un taller \u00fanico para descubrir c\u00f3mo transformar una demo en una herramienta estrat\u00e9gica para provocar inter\u00e9s y decisiones de compra [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-7763","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Startups y ventas: el poder de la primera demo | La Lonja<\/title>\n<meta name=\"description\" content=\"La Lonja de la Innovaci\u00f3n\u00a0tiene el placer de invitarte a &quot;Startups y ventas: el poder de la primera demo&quot; con \u00c1lvaor Toscano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lalonja.tech\/evento\/startups-y-ventas-el-poder-de-la-primera-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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